DESIGN-LED THINKING • COMMERCIAL FOCUS • BETTER PRODUCT
Factory Fits is a London-based clothes design and product development consultancy, bringing together creative direction, commercial understanding and practical manufacturing expertise.
Established to offer a more joined-up approach to developing
better products - recognising that successful fashion sits
at the intersection of design, brand, customer and production.
The service supports brands, manufacturers and product teams
with design direction, range development, product refinement and
market-focused consultancy. It can provide creative input from the early stages
of a collection, help develop and refine existing products, or work alongside manufacturing
partners to adapt their capabilities and collections to suit a particular brand, customer or market.
For brands, this means access to experienced design direction and product-development expertise without necessarily needing to build it all in-house. Factory Fits can help shape a collection, develop new products, refine an existing range or bring greater clarity to a brand's design direction.
For manufacturers, Factory Fits offers a different perspective: helping assess, adapt and develop products to better suit a particular brand, market or customer. This can include refining existing collections, identifying opportunities within a range or helping translate a client's requirements into commercially relevant product.
The approach is deliberately flexible: Factory Fits can work as an extension of an existing design or product team, take responsibility for a specific development project, or collaborate with manufacturers
looking to strengthen their offer to a particular market.
A clearer view:
The aim is simple - to bring greater clarity, creativity and commercial relevance
to the journey - from idea to finished product.
Through its connection with Factory Forecasting, Factory Fits can also draw on additional trend, cultural and consumer insight where required.
Want to know more? - Email us today
As a long-time Design Director, I’ve seen how easily good ideas can get lost in translation — from the initial inspiration through to the finished product.
Factory Fits grew from my belief that experienced design thinking, commercial understanding and attention to detail can help keep those ideas on track.
I've spent almost four decades working in menswear, from Italy's denim heartlands to Savile Row, across everything from streetwear and casualwear to tailoring and formalwear.
My career has included long-term design leadership with Jeff Banks, alongside senior design and consultancy roles with French Connection, Jigsaw, Dr. Martens, Benetton and Ben Sherman.
I'm a firm believer in the old adage that bad design ruins lives - and I've spent my career making sure no one has to suffer clothes that don't fit the brief (or the body).
The devil is in the detail, and that's what makes me tick. Whether it's cut, cloth or commercial positioning, I focus on the decisions that make the bigger picture work.
Let's talk about design direction